Caya,
Redefining document management
Dog ears, folders and joyful delight: We tap into old-school office tropes to create a resonating SaaS brand for Caya. Life’s too short to spend it on paperwork. On the other hand, a proper document flow can be a time, money and life saver. Caya helps business owners get their paperwork into a manageable state, quick.
The problem
Berlin-based Caya challenged Verve to uplift their paperwork-y brand with a vibrant identity and conversion-driven website. One that felt as seamless as their service and as emotive as their passion for workflow automation and paperless offices.
Auto-magic workflows
Caya’s new brand identity needed to be instantly recognisable. It has to be able to speak through abundant landing pages as well as tiny UX-elements. We came up with timeless symbolism, living characters and vibrant auto-magic features. Together with UX research and digital design, Caya’s identity came to life on all assets.
Low-code revolution
Under the hood, and in close collaboration with Cut the Code, we managed to realize the website using low-code. Developing high end solutions with low-code is not panacea for all things coding, but we do believe Gartner forecasts that by 2024, low-code adoption will be so widespread that 75% of software solutions built around the world will be solved with such tools. AI will play a big role in speeding up this development. We’re thrilled to step in on this no-code bandwagon.
Alexander Schneekloth, Founder of Caya
“The product we built has no reason to hide. With the new positioning and visual identity, we became louder and are being seen for who we are.”
