Zenchef,

Creating a new category: Dining Out Technology

    Brand Strategy, Brand Identity, Digital Design

Craving authentic connections, Zenchef created a recipe for booking and planning your next dinner that is as heartfelt as it is high-tech. We cooked up an identity, merging Formitable, Resengo, and Zenchef together, that’s not about pixels and platforms but about people and their palates, because dining out isn't just about food and tip.

Flavorful foundations

Where others see tables and menus, Zenchef sees stories and connections. Taking this as our foundation, we created a brand that’s authentic and easy to understand. Because in the end, it’s about giving everyone, guests and restaurants alike, a digital experience that hits the spot.


Walking through a Saturday market, your eyes light up with colors: fresh greens and earthy tones. We’ve brought these same colors to Zenchef’s palette, crafting a visual experience that’s as appetizing as the culinary journeys their platform facilitates. And just like the market caters to guests and chefs, we created brand guidelines for both Zenchef’s audiences.

Visual feast

From kitchen polaroids to handwritten notes and playful dish illustrations, Zenchef captures the soul of dining out: a celebration of taste and tradition, making every online moment feel as personal as a chef’s signature dish.


Yet, the digital realm remains Zenchef’s Front of House. One in which we blend traditional hospitality with a dash of digital zest. Their brand icon, a stylized Z, symbolizes the unique fusion between taste and tech, of personalization and digital efficiency.

Savoring simplicity

Just as a menu sets the tone for a meal, our typography for Zenchef sets the stage for its digital presence. From a typeface with elegant, high-contrast strokes to one characterized by clean, minimalistic design, each of them tells a story of a brand that’s as approachable as it is sophisticated.


When navigating Zenchef’s website, every click is a step closer to a memorable experience. From booking to planning ahead. We ensured the platform is as delightful and intuitive as exploring a well-curated menu. One click to reserve, one clink to cheers.

Collaboration