Miro,

Miro is more than a product. It is one of the first brands to truly define the category of collaboration platforms. From the start, the ambition has been clear: build an iconic brand with distinctive brand assets that no competitor could copy. Bold, playful, instantly recognizable — Miro shows that in SaaS, brand can be as disruptive as product.

The first interaction with Miro is the product itself. That is where the brand lives: in every click, every color, every typeface, every interaction. Miro is not just a visual identity or a campaign, it is the entire experience. The tone of voice, the dynamic UI, the energetic colors and typography — everything reinforces the brand promise of clarity, creativity, and collaboration.

Miro’s product-led growth strategy makes emotional connection essential. The brand wins fans at the level of the individual user and turns them into advocates who pull Miro into the world’s top 100 enterprises. It is a loop: users become fans of the brand, and the brand is carried forward by its fans.

The vibrant, dynamic brand language is a metaphor for disciplines working together and finding alignment. The “aha moment” of truly understanding one another is made visible through color, typography, and movement. That is what Miro represents. By positioning the brand boldly and unapologetically as a counterpart to corporate sameness, Miro becomes irresistible and instantly recognizable.

The design process itself happened on Miro. Our teams in Amsterdam and San Francisco collaborated in real-time on Miro boards, designing and iterating together. It was a living proof of the platform’s power. We continue to stay involved with the in-house design team, making sure the brand evolves with the same energy, distinctiveness, and strategic clarity that made it iconic.