Juni,

Within the fast-moving world of FinTech, you need to seize momentum. When your product is at risk of becoming a commodity, being a brand that people love is a huge differentiator. 

Verve followed Juni’s ambitious timeline to get a new brand strategy and identity up and running within ten weeks. In two-week sprints, we tackled all of the challenges of a traditional rebrand. The only way to make it work was to really immerse ourselves within the company and its clients. From qualitative interviews to an offsite in Athens, we functioned as an extension of Juni’s marketing and brand team.

Juni wants to celebrate the friction that shapes a great entrepreneur. It takes courage, trial and error, grit and getting out of bed every morning dedicated to making this day work. There’s no shine without friction, and no multi-million dollar business without plain, hard work. That daily grind is every entrepreneur’s reality.

Instead of focusing on the romantic dream of entrepreneurship, we decided to embrace the daily grind. We created a brand blueprint based on consumer insights, the competitor landscape, and the founder’s ambitions and positioned Juni as the financial companion that knows what’s up. 

The Juni identity is founded on pressure lines. Like entrepreneurs and their decisions, the lines are always in a state of friction. They fight to fall back into a state of chaos and maximum pressure, colliding and crashing into each other. That’s the grind of being an entrepreneur. In its assets, Juni enables you to move beyond this state of chaos and see everything clear again. 

The pressure lines can come together in the form of illustrations. Following the same principles of friction, tension, and clarity, we art-directed Idris van Heffen in creating an illustration toolkit. Combined with the photography of Marie Wanders, we wanted to grasp a snapshot of real life. We show real entrepreneurs, authentic desks, and chaotic situations.