Flutterwave,

Africans are separated from each other and the world – by dozens of unconnected banks, currencies and mobile wallets. Flutterwave is ready to make a mark across the world by solving this intractable problem.

By building bridges between financial systems, Flutterwave is able to provide one easy-to-use payment platform for the entire continent. We’ve captured their spirit in a vibrant identity and digital component library that champions entrepreneurs and their dreams.

The Fintech scene is dominated by green and blue: too phlegmatic for Flutterwave. We see this even throughout the financial services sector. FinTech aesthetics are in stark contrast to the dreams of the African entrepreneur, which are bright, vivid and colorful.

We embraced their ideas and centered their new brand story around self-made success. This way, we positioned Flutterwave outside their category within the creator economy.

It isn’t the lack of great products, ideas or talent that’s holding entrepreneurs back. Most are stymied by the most basic part of getting ahead in life: to pay and get paid. Flutterwave takes away that pain, and allows entrepreneurs to grow. 

We collaborated with illustrator Milena Bucholz to create visual clues that help navigate users throughout different stages of entrepreneurship. From selling services to happy customers, Bucholz visuals lend a hand to tell an entrepreneur’s story.