YoungCapital NEXT,
Shaping what comes next
In a world where junior positions require five years of experience, YoungCapital NEXT takes on the challenge to make starters start, and employers honor their part. NEXT is YoungCapital’s new platform for ambitious young professionals. Wanting to expand their strength of character, they needed a more serious brand that shares its values, yet is able to fly solo. Because when wanting to set foot into big corporates, your identity needs to reflect just that.
High roads
There’s no one-size-fits-all when it comes to career paths. We created a brand icon that highlights the bolds and sharps that come with growth, resulting in an ownable icon that goes from what’s now, to what’s next. And while it might seem contradicting, this brand is not about YoungCapital NEXT. It’s about the trainees and employees that make up NEXT. Have the icon wrap around photography and it’ll celebrate their mentality — bringing them closer to their unique path.
Breaking free
Grounded in the principle of grit, the custom typography system is all about daring to come out for who we are. In its three forms of expression, stills and motion can range from formal to breaking free, representing their people becoming the next version of themselves.
From easy going waves to big bold curves and sharp edges, we equipped YoungCapital NEXT with guidelines that allow them to be in full control of the volume button.
Itty bitty gritty
A colorful mix of maturity and boldness bridges the gap between marketing, digital and daily communications. And with grit, comes grit. So we spiced up digital assets to include some grain.
With a touch of AI, their photography matches their drive to be tomorrow and start the change. Celebrating social relevance and diversity, YoungCapital NEXT challenges outdated norms and puts their people first. All while being in control of their present, and future. Because opportunities don’t just arise. You need to look for them.
